According to Business Insider's Monday report, Apple just grabbed someone named Joseph Cady from NBCUniversal who had 14 years of experience as an ad executive there, joining a long line of ad executives poached from other streaming companies like NBC to add ads (see what I did there?) to Apple TV+. Apple has already did so last year, making a Lionel Messi-centric MLS network for advertising (ad packages went for as much as $4 million). Ad-supported tiers have been adopted by every single big streaming app except Apple (even Amazon and Prime Video, which is akin to Apple here in the fact that both have other stuff as well, past TV), and it seems unprofitable to go without it, so Apple is probably aiming for an ad-supported subscription tier here. All in all, this seems like a very un-Apple thing to do, but Apple is already expanding ads on other apps, so I guess we're going to have to accept it. Bye!
By Leo
Related Posts
