Apple announces 'Let Loose' event for May 7

Since we are in late April and no rumors of an event have been proved, you might think that Apple gave up on its 2024 spring event. Then you are wrong, because even if Apple didn't schedule it for March (or even April), it is planning an event for May 7 (at the strange time of 7 AM Apple Park time/10 AM ET), according to a recent announcement. The event's tagline is 'Let Loose', and given the event art and Tim Cook Twitter teaser (he said "Pencil us in for May 7!" and then a pencil emoji), we're safe to guess that there will be a new Apple Pencil announced along with the new iPads. It's also safe to guess (not from event art, but just from precedent) that a new iPhone 15 color will be announced, and if we really stretch precedent, a new color for the iPhone 15 Pro will possibly come too. Bye, and can't wait for the event! Let loose!

Update 4/30/24: 5 other new event logos have released, with the apple.com homepage cycling through them when the page is refreshed. There will also be a special event in London to showcase the new iPads.

Update 5/1/24: Social media posts advertising the Let Loose event are promoting a "different kind of Apple Event", also saying "We're drafting up something special for you." A countdown with days, hours, and minutes on the Apple Newsroom website (accessible here) is also here, along with a new iPhone color going from guesswork on my part to an actual rumor with a new (RED) color (just what we've been waiting for for so long!!) rumor.

Update 5/6/24: On the apple.com homepage, the cycling through of Let Loose logos has been improved with a new interactive, where you "erase" the logo by hovering your mouse over the current logo (last paragraph only for Macs) showing and spreading your finger/mouse over it. Once the logo has a sizeable portion "erased", the next logo will show. Also, all of the logos are shown being created, the first by an Apple Pencil at the end of the animation. Plus, the event is set to take about 35 minutes, short for Apple events, according to Mark Gurman.

By Leo