Apple Intelligence survey says most users don't find it helpful

SellCell (hey, that rhymes!) has just dropped a new survey, saying that iPhone users haven't been helped much yet by Apple Intelligence.

Based on their data, only 41.6% of the 1,014 people surveyed have even used Apple Intelligence. Diving deeper on what features the 41.6% use, Writing Tools is the most popular, with 72% of people saying they have used it, with notification summaries and Priority Messages in 2nd and 3rd respectively (with 54% and 44.5% respectively). Photos's Clean Up feature (similar to the Magic Eraser) is 4th, with 29.1% of the votes, and Smart Reply rounds our the top 5, with 20.9% of users (the percentages don't add up because people surveyed had to check all that applied). For people who haven't used Apple's AI, not updating to the latest OS is the top reason, with 57.6% of people saying so, with "I don't find them useful" and "I don't trust AI or its accuracy" rounding out the top 3 with 36.7% and 18.2% respectively. You should still look at Samsung's chart, with 30.1% "concerned about privacy and security" vs. only 6.1% for Apple, and 35.5% not trusting AI or how accurate it is.

Back to the people who did use Apple's AI, Apple Intelligence users also had to compare Apple's AI with what they've "seen or heard" about Galaxy AI (Samsung's AI), and only 5.9% said Samsung's was better, so that's good (however, only 15.4% said Apple Intelligence was better, with the gap being filled by 32% saying "neither is better" and 46.7% saying that they can't compare with their current AI knowledge). The next question, though, is just too bad: on "Do you feel Apple Intelligence features currently add significant value to your iPhone experience?", a whopping 64.7% said that they were "not very valuable, other features are more important", and only 11.1% said "yes, they're very valuable". However, this is more than Samsung, with only 5.9% saying "yes, they're very valuable".

Next, switching because of Galaxy AI might happen to a whole 1/6 of the whole surveyed population if the features were "significantly better", although 78.9% still preferred staying with Apple in all circumstances (although this is down from 92% three years ago). Probably the only question that is evenly split is how AI affects buying decisions for Apple users: 1 in 5 said that it was "very important" and a "deciding factor" and 26.5% said that it was "somewhat important but not the top priority", with only* 42.2% saying that it is "not very important" and "other features are more important" and 10.2% saying tha it was "not important at all". Apple users are unsurprisingly "more likely" to pay a subscription fee to have AI than Samsung, although this is just by a bit: a whopping 86.5% still said no.

Outro

These results mean that while Apple Intelligence features aren't very important or even used much, a surprising amount of those who do use it think it's a "deciding factor", with overall half thinking it's somewhat or very important for buying decisions. Just know that these results are only for the present moment, and more people might get interested in Apple's AI as it improves (after all, Apple is releasing Apple Intelligence in steps ). Also, these results don't take into notice iOS 18.2 features (the survey was completed before the update even released).

By Leo