Apple TV+'s strategy recently has been making big-budget films with stars that are just as big and releases that are just as wide-spanning, like Napoleon, Killers of the Flower Moon, Argylle and Palm Royale. Apple showed this shift when it chose to save a billion dollars a year to make films like this. However, as you may have noticed, each one of those films weren't good ones, with Palm Royale rated a measly 57% on Rotten Tomatoes (a film rating site). Because of this, along with a more limited release of this fall's blockbuster-not-really, Wolfs (starring Brad Pitt and George Clooney, Apple opted for a more limited release of it the weekend before last weekend, and opted to bring it to Apple TV+ as soon as last Friday), Apple will make less big-budget films and movies in theaters, and reduce the average cost of the movies. There will still be ~1 new movie a month, but most of the movies will have <$100 million budgets, and only 1-2 movies annually will be of the scale of films like Killers of the Flower Moon (the next one, F1 with Brad Pitt, is coming as late as June next year but will have a >$300 million budget, the largest one ever).
By Leo
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