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Is the Apple Intelligence slow rollout good or bad?

Nov 5, 2024

2 min read

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5



An Apple press image of gradient text "Apple Intelligence".
Source: Google Images

The rollout of Apple Intelligence has been slow, to say the least (you awe at the new iPhone 16, with tagline "Hello, Apple Intelligence", and then you wait hundreds of years for even the first few features to come out in iOS 18.1, and you now start to wait hundreds more for the next few, then hundreds more for the next few, then even more hundreds for the next few, all amounting to way more than a thousand years). But it can be debated whether this is bad or good.

On the bad side, Google and Microsoft released these new features long before Apple did, so it could be (and has been) said that Apple is two years behind those companies (especially in image generation). Also, this might be a way for Apple to scam customers into buying new devices that will only work with what the customers thought it would work with completely half a year after they bought.

But on the good side, Apple might be doing its Apple thing and waiting to do it much better than everyone else (mainly by its privacy approach, derogatory/hallucination comment/image reducing, and integration into the basic OS). Apple's VP of worldwide marketing, Bob Borchers, said that "What we've done with Apple Intelligence is really look at how can we help our users do the things that they care about most, simply and easily, and really to make that as integrated and local to the experience as possible". An Above Avalon AI analyst even said that "The average Apple user probably wasn''t going ot suddenly embrace everything Apple Intelligence has to offer anyways. An Apple Intelligence launch that is spread out over the next year doesn't concern me". Also, Craig Federighi (chief of software) has said that "It's important to us that we help purvey accurate information, not fantasy".

Finally, on the neutral "we'll see" side, Bob Borchers again also said that "This is very much the early innings for generative AI". Me, I think that I am on the good side, with a good large dose of "we'll see".

By Leo

Nov 5, 2024

2 min read

2

5

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